Sarah is a graphics designer specializing in typography that is interested in how typeface brings up emotions in us. She is the founder of Type Tasting and the author of The Type Taste: How Fonts Influence You.
She studies how the human brain responds to different typefaces.
She states ‘Fonts turn words into the stories’.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing, letter-spacing, and adjusting the space within letters pairs. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.Typography also may be used as a decorative device, unrelated to communication of information.
Typography is the work of typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, and now—anyone who arranges words, letters, numbers, and symbols for publication.
Images by Aneta Wiorek